One of the number-one questions I get from prospective clients or even friends is the question: What is the difference between roll-up captioning, pop-on captioning, and subtitling? Also, people often think that captioning is the same thing as subtitling, which it isn't. To take this question even further, I will explain in what cases each one is ideally used.*
Captioning VS. Subtitling
Captioning was created so deaf or hard-of-hearing viewers could read along to TV shows. A technology needed to be created that was accessible to the deaf viewer, but not obligatory for hearing viewers. So today, closed captioning is decoded by a decoder chip in the television and it must be activated to view. Captions are white letters with a black background. The font looks similar to Courier New.
Subtitling, on the other hand, was originally created so viewers of programming in a language other than their own could read along in their own language. Unlike captions, subtitles cannot be turned on or off through a TV decoder chip. They are burned on the video. If you are watching subtitles on a DVD or Blu-ray Disc, they can be turned on or off through the menu. Subtitles can be different fonts or colors and usually do not have a black or transparent background.
Roll-up Captioning
What is it?
Roll-up captions scroll up the screen line by line usually two to three lines at a time. It is the most basic form of captioning, as it usually does not include extensive sound effect description nor speaker identification.
When is it used?
Roll-up captioning is mainly used for ALL live programming and for post-production broadcast programming that only has one speaker (not very common).
For an example of roll-up captioning, view the video on this page: roll-up video
Pop-On Captioning
What is it?
Pop-on captions pop on and off the screen one caption at a time. They typically look like a square box and each caption usually consists of two to three lines. Pop-on captions should include sound effect descriptions as well as movement for speaker identification.
When is it used?
Pop-on captions should be used for pre-recorded broadcast programming with multiple speakers.
For an example of pop-on captioning view the video on this page: pop-on video
Subtitling
What is it?
Subtitles pop on and off the screen just like pop-on captions but they typically do not have a black background and can be any font and color.
When is it used?
Subtitles should always be used for DVD and Blu-ray Discs as they can be turned on and off through the menu. They should also be used for broadcasts in countries where the programming is of a language other than the country's primary language.
For an example of subtitles view the video on this page: subtitling video
*Please note that this article's aim is to be a general explanation for the person that has no prior knowledge of the topic. It does not go into depth on the technical differences between captioning and subtitling. I specifically talk about captions for broadcasting and not other purposes like online video, et cetera. When I speak about captioning, I am referring to Line 21 (analog) captioning, not captioning for HD.