The Benefits of Closed Captioning for Creating Engaging and Accessible Videos

Photo of a hand on a remote scrolling through a video library

Been tasked with figuring out how to implement closed captions in your video library? The process can be overwhelming at first. While evaluating closed captioning vendors, it’s good to understand the benefits of captioning, who your audience is, what to consider when it comes to quality, and what to expect from a vendor.

There are several things that an organization should consider and evaluate before choosing a closed captioning vendor. Some of the most important factors include:

Benefits of Closed Captioning

  • Accessibility: First, and most importantly, closed captioning makes videos more accessible to people with hearing impairments. This can help to level the playing field and ensure that all viewers have the opportunity to enjoy the content.
  • Non-native English speakers: Closed captioning can be helpful for non-native English speakers. It can help them to understand the content of videos even if they are not fluent in English.
  • People in noisy environments: Closed captioning can be helpful for people who are in noisy environments. It allows them to watch videos without having to worry about missing any of the audio.
  • Engagement: Closed captioning can help to keep viewers engaged in videos. When viewers can read along with the audio, they are more likely to stay focused and understand the content.
  • Comprehension: Closed captioning can help viewers to better understand the content of videos. When viewers can see the words that are being spoken, they are better able to process the information and remember it.
  • SEO: Closed captions can help to improve the search engine optimization (SEO) of videos. This is because search engines can read the text of captions, which can help to improve the ranking of videos in search results.

Overall, closed captioning is a valuable tool that can benefit a wide range of audiences. It makes videos more accessible, engaging, and comprehensible for everyone.

Evaluating Vendors

By considering these factors, organizations can choose a closed captioning vendor that will meet their needs and provide a high-quality service:

  • Accuracy: The captions should be accurate and error-free. This is important for all viewers, but it is especially important for people with hearing impairments.
  • Timeliness: The captions should be delivered on time. This is important for live events, as well as for pre-recorded videos that are being released on a tight schedule.
  • Format: The captions should be delivered in a format that is compatible with the organization's equipment. This may include closed captions for live events, or subtitles for pre-recorded videos.
  • Cost: The cost of closed captioning services varies depending on a number of factors, including the length of the video, the number of viewers, and the turnaround time required.

What to Expect in the Process

  • Start early: Closed captioning can take time, so it is important to start the process early. This will help to ensure that the captions are accurate and delivered on time.
  • Test the captions: Once the captions are complete, it is important to test them to make sure that they are accurate and error-free. This can be done by having a few people watch the video with the captions turned on.
  • Provide feedback: If there are any errors in the captions, or if the captions are not formatted correctly, it is important to provide feedback to the closed captioning vendor. This will help to ensure that the captions are of the highest quality.

Use these tips when evaluating closed captioning vendors and you’ll ensure that their videos are accessible to everyone and that they provide a positive viewing experience for all viewers.