Who benefits from captioning?
A study conducted by The National Institute on Deafness concludes that over 28 million American have a hearing impairment. Elderly people, who experience hearing loss later in life, compose a large percentage of the hearing impaired community. Consequently, only 10% of the hearing impaired community understands sign language. Therefore, the majority of the hearing impaired community relies on captioned television programs and movies for education and entertainment.
However, studies show that captions are increasingly being used to promote literacy and language development amongst children and those learning to speak English. Captions are also ideal for televisions that are being watched in noisy public areas such as gyms, restaurants, waiting rooms, and airports.
Expanding Your Message or your Market
Whether you want to better serve your congregation, reach a larger market, reach out to the hearing-impaired population, or provide opportunities for the ESL community, captioning is your answer. Captions will enhance the true meaning of your program by ensuring that all viewers have the ability to accurately comprehend your message.