Loud commercials are back in the spotlight—and not in a good way. After a sharp rise in viewer complaints, especially in 2024, the FCC is revisiting the rules it put in place more than a decade ago to keep ad volume in check.

Originally implemented in 2011, the Commercial Advertisement Loudness Mitigation (CALM) Act requires that TV ads maintain consistent volume levels with the programming they accompany. But with thousands of new complaints hitting the FCC’s inbox, the Commission is proposing updates—and asking both consumers and industry players for input.

Key Changes Under Consideration

Stronger Enforcement and Compliance Checks

If a pattern of loud ad complaints is identified, broadcasters and MVPDs (multichannel video programming distributors) could face stricter oversight. This includes mandatory 24-hour spot checks for affected channels.
Stations may be able to qualify for “safe harbor” status by using certified audio equipment—but that won’t be enough if loud ads keep slipping through.

Cracking Down on Audio Tricks

Some advertisers are reportedly front-loading commercials with loud intros, then quickly lowering the volume to stay within “average loudness” limits.
The FCC is considering shifting to maximum loudness standards to close this loophole and better protect the viewer experience.

Streaming Isn’t Off the Hook

While the CALM Act currently applies to traditional broadcast, cable, and satellite providers, the FCC is now asking whether streaming platforms like Hulu, YouTube, and Roku should also be held to similar loudness standards.

Better Tools for Consumer Complaints

The FCC wants to make it easier for viewers to report loud commercials—especially when they notice patterns by time of day, channel, or provider.

The goal: identify repeat offenders faster and hold platforms accountable.

Small Broadcasters in Mind

The Commission recognizes that small stations and content distributors may not have the same resources as national players. They’re inviting feedback on how to update the rules without creating an undue burden for smaller entities.

What You Can Do Now

While no new rules have been adopted yet, this is a clear signal that change is coming—and likely sooner than later. Here's how broadcasters and content producers can prepare:

• Audit your loudness tools and workflows. Make sure you’re using compliant equipment and monitoring systems.
• Stay in sync with third-party ad providers. If you're airing content you didn’t create, make sure they’re playing by the same rules.
• Log and respond to viewer complaints. Being proactive here could help avoid FCC scrutiny down the line.
• Watch for updates on streaming regulations. If you’re in the OTT or hybrid space, this could affect you next.

At Aberdeen, we’ll be monitoring this closely as it develops. Whether it’s new FCC enforcement or emerging standards around streaming, we’ll help you stay ahead of the curve. And when the time comes, we’re here to support your team with loudness compliance, audio quality control, and everything in between.

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