Now Offering Accurate and Affordable AI-powered Captioning & Transcription

My grandfather is a soft-spoken former Marine and my father has carried on the tradition of both soft-spoken tendencies as well as military service. The one thing that isn’t soft, however, is the volume at which they watch television. Both will ratchet up the sound until it’s blaring through the entire house. This may seem like an annoying habit or one that’s inconsiderate, at best, but for them, it’s the only way to hear. Both suffer from hearing loss – hereditary as well as linked to their military service.

My father is 80% deaf and wears hearing aids in both ears to compensate. His audiologist has told him that by the time he reaches 50 years old he will be nearly 100% deaf. My grandfather, too, wears hearing aids but often forgets to put them in rendering them useless. The solution the family has found for my grandfather who loves baseball and true crime movies is closed captioning. He can now sit in the living room with the family bustling around him and follow the storyline of Law and Order or Tigers baseball game without missing a beat.

It’s an amazing thing to now work for a company that provides these services for people around the world. Having my family be affected by hearing loss makes me so much more appreciative of people like those on our team who strive to deliver 100% accurate captioning.

Written by Amber Kellogg

Who benefits from captioning?

Everyone!

A study conducted by The National Institute on Deafness concludes that over 28 million American have a hearing impairment. Elderly people, who experience hearing loss later in life, compose a large percentage of the hearing impaired community. Consequently, only 10% of the hearing impaired community understands sign language. Therefore, the majority of the hearing impaired community relies on captioned television programs and movies for education and entertainment. 

However, studies show that captions are increasingly being used to promote literacy and language development amongst children and those learning to speak English. Captions are also ideal for televisions that are being watched in noisy public areas such as gyms, restaurants, waiting rooms, and airports. 

Expanding Your Message or your Market

Whether you want to better serve your congregation, reach a larger market, reach out to the hearing-impaired population, or provide opportunities for the ESL community, captioning is your answer. Captions will enhance the true meaning of your program by ensuring that all viewers have the ability to accurately comprehend your message.