Matt Cook joins Kenny Jahng on the Church Tech Today Podcast

We’re excited to share that our President, Matt Cook, was recently featured on the Church Tech Today Podcast hosted by Kenny Jahng — one of the leading voices in digital ministry and AI innovation for churches. The conversation dove into how Aberdeen’s real-time AI captioning and translation tools are making worship services more accessible, inclusive, and effective for everyone in the pews.

Watch the full episode

Read the article on ChurchTechToday.com: Church Tech Today Podcast Feature with Matt Cook

Why This Conversation Matters Now

The conversation wasn’t just about cool tech — it was about mission. AI is opening the door for churches to reach people who’ve been sitting quietly in their pews, unable to fully engage — whether due to hearing loss, language barriers, or generational differences in media consumption.

As Kenny noted, "Most churches are barely scratching the surface of what's possible." But with the right tools, accessibility can be seamless, affordable, and incredibly impactful.

Key Takeaways from the Interview

1. AI Makes Accessibility Affordable for Every Church

Matt shared how Aberdeen has taken technology once reserved for large, media-savvy churches — and made it accessible for congregations of all sizes. Even 100-member churches are now using AI captioning and translation to serve ESL communities and individuals with hearing loss.

“We’ve had churches start this just to help one deaf member, and suddenly realize there are more people quietly struggling to engage — and they begin reaching new audiences they never expected.”
— Matt Cook, Aberdeen

2. Captions Aren’t Just for the Hearing Impaired

More than 70% of Gen Z and over 50% of Millennials now watch content with captions on. It’s not an accessibility issue — it’s an engagement issue.

Captions help with focus, retention, and accessibility for everyone — not just those with hearing impairments.

“Captions help us absorb more. They’ve become part of how the next generation engages with content, including sermons.”
— Kenny Jahng

3. Live, In-Person Captions Are Easier Than Ever

Churches don’t need expensive gear or complex workflows. Aberdeen’s AI captioning and translation system works right from the audio feed churches already have. Viewers can scan a QR code and get real-time captions or listen to a voice dub in their preferred language — right on their phone.

“Setup takes just minutes. Most churches already have everything they need.”
— Matt Cook

4. Voice Dubbing in 60+ Languages

Beyond just captions, Aberdeen offers AI voice dubbing — allowing attendees to hear the sermon in real time in their own language, with natural inflection and clarity. This opens the door to multi-generational families, immigrant communities, and global reach without needing separate services.

A Tool for Growth, Not Just Accommodation

Kenny brought up an important shift in thinking: Captioning and translation aren't just for “accommodation” — they’re tools for growth and connection.

Whether it’s helping Gen Z absorb more of the message, allowing a Spanish-speaking grandmother to understand her grandson’s baptism, or making someone with hearing loss feel seen and included — accessibility is kingdom work.

Try It with Your Own Content

As Matt shared on the podcast, Aberdeen offers churches a free trial month and will even demonstrate the technology using the church’s own sermon video.

• Real-time captions
• Mobile access via QR code
• Translation and voice dubs in 60+ languages
• Seamless setup using your existing equipment

Ready to See It in Action?

Curious how it would work for your services? We’re now offering personalized live demos using your actual content so you can see how real-time captions and multilingual translations would look during your own worship services.

• Get guidance tailored to your tech setup
• Experience the interface with familiar voices and formats
• Evaluate translation quality in real-time

Schedule your one-on-one demo now using our calendar link below.

In a recent StreamingChurch.tv webinar, Aberdeen Broadcast Services President Matt Cook joined Phil Thompson to discuss the powerful role artificial intelligence is playing in making church services more accessible—both in-person and online.

As churches strive to reach broader and more diverse communities, the need for multilingual captioning and translation has never been greater. During the conversation, Matt shared how Aberdeen has spent years refining AI tools behind the scenes before confidently bringing them forward for real-time use.

“We’ve been using AI in post-production captioning for years—combining it with human editors to ensure top-tier quality,” Matt explained. “But we didn’t want to offer it live until we were confident it would meet the high standards our clients expect.”

A New Era of Real-Time Accessibility

What once required dedicated human captioners or translators can now be achieved instantly through AI—with support for over 60 languages in both subtitles and audio dubbing.

Whether you’re broadcasting to viewers across the globe or welcoming a multilingual congregation in your sanctuary, Aberdeen’s real-time solution is built to scale with you. During the live demo, attendees saw firsthand how captions and translations could be instantly toggled across multiple devices—no app, log-in, or special equipment required.

Designed for Churches—Not Just Tech Experts

One of the biggest takeaways from the webinar was that you don’t have to be a tech expert to bring this level of accessibility to your church. Aberdeen’s cloud-based tools work with any encoder and can be used in both live streams and in-person worship services.

“It’s as simple as scanning a QR code or clicking a link. Your viewers can then choose their preferred language and follow along in real-time,” said Matt.

Watch the Full Webinar Replay

If you missed the live event or want to revisit what was shared, you can now watch the full replay on demand here:

You’ll see:

• A live demo of the tech in action
• How churches are using it for both local and international outreach
• A walkthrough of Aberdeen’s 60+ language support
• The inspiration behind Aberdeen’s long-term commitment to accessibility

See It in Action—With Your Own Content

Curious how it would work for your services? We’re now offering personalized live demos using your actual content so you can see how real-time captions and multilingual translations would look during your own worship services.

• Experience the interface with familiar voices and formats
• Evaluate translation quality in real-time
• Get guidance tailored to your tech setup

Spots are limited and filling up quickly. Schedule your one-on-one demo now using our calendar link below.

The Bottom Line

Churches today have an unprecedented opportunity to reach global audiences, welcome newcomers, and serve members of all abilities and backgrounds. With trusted AI-powered tools from Aberdeen, you can break language barriers and make sure no one misses the message.

Learn more about ASR-powered accessibility tools for churches here.

In today's world defined by constant digital engagement, younger generations increasingly rely on captions and subtitles to enhance their viewing experience. This trend, largely popularized by Gen Z and Millennials, isn’t just limited to streaming shows or watching social media content; it’s spilling over into live events, with a strong case for captions as a way to boost engagement and attendance in venues that historically may have overlooked them, such as churches.

Here’s a look at the data supporting this movement and how churches can use captioning to foster a more engaging environment.

Younger Generations and the Subtitle Revolution

Preply, a language learning platform, conducted a survey titled, “Why America is Obsessed with Subtitles,” to explore the growing trend of subtitle usage among Americans. The study involved over 1,200 participants, aiming to understand how and why individuals use subtitles in their media consumption. The findings revealed that 50% of Americans watch content with subtitles most of the time, with younger generations, particularly Gen Z, showing a greater preference for subtitle use.

• According to Preply's survey, 70% of Gen Z and 53% of Millennial viewers turn on subtitles most of the time when they watch content. This statistic highlights a major shift in media consumption patterns: it’s not just about watching but understanding and engaging with content that drives this trend.
• 74% of Gen Z also prefer subtitles when watching content in foreign languages. With the global reach of platforms like Netflix, young people are more accustomed than ever to encountering diverse media, where subtitles bridge language and comprehension gaps.
• Another 57% of younger viewers report watching content in public places, using captions to stay engaged while maintaining privacy or avoiding sound disruptions. This trend underscores their reliance on captions to stay connected to content in any setting.

This data reveals a generation that sees captions not as an add-on but as an essential part of the viewing experience. For churches, this could signal an opportunity: integrating captions into services may not only help with accessibility but also align with the viewing habits of younger generations.

Captioning Live Events: A Path to Higher Engagement

This enthusiasm for live captions reflects a shift in how younger generations want to consume live content. Captions at events enhance accessibility for everyone, regardless of hearing ability, and address concerns with acoustics or unclear speech, which often deter audiences. In the church context, offering captions during sermons, worship songs, or events could break down barriers that may otherwise prevent younger individuals from fully engaging.

Engaging a New Generation: How Captioning Can Help Churches Reconnect with Young Adults

Christian churches across the United States are increasingly challenged to capture the interest and attendance of younger generations, who are showing declining levels of religious affiliation and engagement." The Pew Research Center's 2019 article, "In U.S., Decline of Christianity Continues at Rapid Pace," highlights a significant decline in Christian affiliation among younger Americans. The data indicates that only 49% of Millennials (born between 1981 and 1996) identify as Christians, compared to 84% of the Silent Generation (born between 1928 and 1945).

With reports indicating a decline in church attendance in the U.S., many churches are seeking strategies to re-engage their congregations, especially young adults. Captions could be a powerful, practical solution.

Offering live captions during services could address several issues:

• Accessibility and Inclusivity: Young people who are accustomed to captions often view them as an essential tool for inclusion. By offering captions in church, congregations can signal a commitment to inclusivity, welcoming not only those with hearing impairments but also those who may benefit from captioning for other reasons, like understanding speakers with different accents or enhancing focus.
• Boosting Engagement: With 55% of Americans saying it’s harder to hear dialogue in shows than it used to be, similar issues with acoustics or clarity in large church spaces might deter engagement. Captions can solve this problem, making services clearer and more engaging for all attendees.
• Attracting a Tech-Savvy Generation: For a generation that turns to their phones for entertainment, information, and engagement, adding captions is a way of bridging familiar digital practices into the church environment. Just as captions boost engagement on platforms like Instagram and TikTok, they could play a similar role in church services.
• Providing a Multilingual Option: In a diverse country, language can be a barrier for many congregants. With nearly 1 in 5 Preply survey respondents using subtitles to learn a new language, churches could consider offering caption translations in key languages relevant to their community, creating a multilingual service environment.

Moving Forward: A Call for Churches to Embrace Captioning

By understanding the viewing habits of younger generations, churches have the opportunity to create an environment that aligns with their engagement preferences. Embracing captioning technology for in-person services and online sermon streams not only makes services more accessible but can also foster deeper engagement, particularly among younger congregants who see captions as an essential part of their everyday experience.

As churches consider how best to adapt to changing times, incorporating live captions could be a powerful step toward renewing attendance and helping younger generations feel seen, heard, and included in the community. It’s a practical, meaningful solution that could not only enhance accessibility but help bridge generational gaps, allowing churches to resonate with the next generation and grow their community in an inclusive and modern way.

Automatic Speech Recognition (ASR) is now making a substantial impact on how local churches connect with their communities, breaking down barriers once caused by financial limitations. With ASR, churches can now offer inclusive services to the Deaf and Hard of Hearing (D/HH) community. But it doesn’t stop there—when combined with Automatic Machine Translation (AMT), this powerful duo overcomes language hurdles, translating sermons into dozens of languages. Even the smallest congregations can now reach a global audience, sharing their message far and wide.

We previously explored the ethical and theological concerns with AI in the Church in our last blog post: The Role of AI in Enhancing Church Accessibility and Inclusion.

While human-generated captions and translations always offer the highest quality, ASR and AMT provide a cost-effective solution that can be utilized by churches and ministries of any size or budget. Imagine your sermon reaching the Deaf and Hard of Hearing (D/HH) community, allowing for full participation, or sharing your message in various languages to a worldwide audience that might otherwise have been unreachable. AI-powered closed captioning and translations help make this a reality. ASR captions and translations are not only a technological advancement; they are tools for inclusivity and global outreach.

Churches aiming to make a significant impact can turn to AI-powered accessibility tools, once considered out of reach, for preaching and teaching. Practical uses of ASR include:

• Live Streaming: AI-powered ASR can integrate with live streaming services to provide real-time captions, subtitles, or even real-time voice dubbing, making worship services accessible to a global audience. This allows viewers from different parts of the world to follow along with the sermon, regardless of their language or hearing ability, thereby expanding the church’s reach and inclusivity.
• In-Person Services: ASR technology can make live sermons more accessible by providing real-time text or audio dubs on congregants’ mobile devices. By making the sermon text available on personal devices, churches can enhance comprehension and engagement for in-person attendees.
• Notes/Summaries: After a sermon is transcribed, extend the message's reach with our AI-enhanced sermon extras. Whether you want to generate Bible studies or daily devotionals, curate key terms and highlight Bible verses, or create summaries and discussion questions, our enhanced transcript materials are designed to add value and extend the impact of your content. Create endless content from a single sermon.

Aberdeen’s new ASR solution, developed with ministry in mind, employs robust AI engines and large language models to provide a powerful advantage in delivering Christian content. Each solution is carefully crafted to fit your specific ministry needs, providing high-quality captions at a fraction of the cost.

Discover how Aberdeen’s ASR solution offers a cost-effective approach to closed captioning & translation. Learn more here: Aberdeen ASR Closed Captioning.

This article was co-written with the help of both ChatGPT and Google Bard as a demonstration of the technology discussed in this article. You can also read along with Aberdeen's President, Matt Cook in the recording below - but not really, this is Matt's voice cloned using a short clip of Matt's voice given to AI.

Artificial Intelligence (AI) has revolutionized numerous industries, and its influence on language-related technologies is particularly remarkable. In this blog post, we will explore how AI is transforming closed captioning, language translation, and even the creation of cloned voices. These advancements not only enhance accessibility and inclusion but also have far-reaching implications for communication in an increasingly globalized world.

AI in Closed Captioning

Closed captioning is an essential feature for individuals who are deaf or hard of hearing, enabling them to access audiovisual content. Traditional closed captioning methods rely on human transcriptionists, however, AI-powered speech recognition algorithms have made significant strides in this field.

Using deep learning techniques, AI models can more accurately transcribe spoken words into text, providing real-time closed captioning. This is not up to the FCC guidelines for broadcast but is oftentimes good enough for other situations where the alternative is to have no closed captions at all. These models continuously improve their accuracy by analyzing large amounts of data and learning from diverse sources. As a result, AI has made closed captioning more accessible, enabling individuals to enjoy online videos with greater ease.

Our team is working hard to develop and launch AberScribe, our new AI transcript application powered by OpenAI, sometime in mid-2024. From any audio/video source file, the AberScribe app will create an AI-generated transcript that can be edited in our online transcript editor and exported into various caption formats. AberScribe will also have added features for creating other AI-generated resources from that final transcript. Resources like summaries, glossaries of terms, discussion questions, interactive worksheets, and many more - the possibilities are endless.

Sign up to join the waitlist and be one of our first users: https://aberdeen.io/aberscribe-wait-list/

AI-Driven Language Translation

Language barriers have long hindered effective communication between people from different linguistic backgrounds. However, AI-powered language translation has emerged as a game-changer, enabling real-time multilingual conversations and seamless understanding across different languages.

Machine Translation (MT) models, powered by AI, have made significant strides in accurately translating text from one language to another. By training on vast amounts of multilingual data, these models can understand and generate human-like translations, accounting for context and idiomatic expressions. This has empowered businesses, travelers, and individuals to engage in cross-cultural communication effortlessly.

In addition to written translation, AI is making headway in spoken language translation as well. With technologies like neural machine translation (NMT), AI systems can listen to spoken language, translate it in real-time, and produce synthesized speech in the desired language. This breakthrough holds immense potential for international conferences, tourism, and fostering cultural exchange.

Cloned Voices and AI

The advent of AI has brought about significant advancements in speech synthesis, allowing for the creation of cloned voices that mimic the speech patterns and vocal identity of individuals. While cloned voices have sparked debates regarding ethical use, they also present exciting possibilities for personalization and accessibility.

AI-powered text-to-speech (TTS) models can analyze recorded speech data from an individual, capturing their vocal characteristics, intonations, and nuances. This data is then used to generate synthetic speech that sounds remarkably like the original speaker. This technology can be immensely beneficial for individuals with speech impairments, providing them with a voice that better aligns with their identity.

Moreover, cloned voices have applications in industries like entertainment and marketing, where celebrity voices can be replicated for endorsements or immersive experiences. However, it is crucial to navigate the ethical considerations surrounding consent and proper usage to ensure that this technology is used responsibly.

Conclusion

Artificial Intelligence continues to redefine the boundaries of accessibility, communication, and personalization in various domains. In the realms of closed captioning, language translation, and cloned voices, AI has made significant strides, bridging gaps, and enhancing user experiences. As these technologies continue to evolve, it is vital to strike a balance between innovation and ethical considerations, ensuring that AI is harnessed responsibly to benefit individuals and society as a whole.

The Chinese language is one of the oldest continuously used languages in the world and plays a central role in global communication, culture, and media. While often discussed as a single language, “Chinese” actually refers to a family of related spoken varieties that share a common writing system.

Understanding how Chinese works — especially how its writing system differs from alphabetic languages like English — can help clarify why translation, captioning, and accessibility require specialized expertise.

The Chinese Writing System

Unlike alphabetic languages, Chinese uses a logographic writing system. Instead of letters representing individual sounds, written Chinese is composed of characters, each of which typically represents a meaningful unit of language known as a morpheme.

Most modern Chinese characters combine:

• a semantic component (indicating meaning), and
• a phonetic component (offering clues to pronunciation).

This means characters are not purely symbolic concepts—they are tied to spoken language, even though they are not alphabet-based.

Written Chinese and Spoken Language

Written Chinese is closely connected to spoken language, but pronunciation can vary widely across regions.

For example:

• The same character may be pronounced one way in Mandarin and another in Cantonese.
• Despite these pronunciation differences, readers across regions can often understand the same written text.

This shared writing system is one reason written Chinese enables communication across many dialects, even when spoken forms differ significantly.

Mandarin and Other Chinese Varieties

Mandarin Chinese is the official standard language of China and the most widely spoken variety worldwide. It is the primary form used in education, broadcasting, and modern written communication.

However, Mandarin is not the only Chinese language. Other widely spoken varieties include:

• Cantonese (commonly spoken in Hong Kong and parts of southern China),
• Hokkien,
• Hakka,
• and many regional dialects.

These varieties can differ substantially in pronunciation, vocabulary, and grammar, even though they often share the same written characters.

Simplified and Traditional Chinese Characters

There are two primary sets of Chinese characters in use today:

• Simplified Chinese, used primarily in Mainland China and Singapore
• Traditional Chinese, used in Taiwan, Hong Kong, and Macau

Simplified characters were introduced in the mid-20th century to improve literacy by reducing the number of strokes in many characters. Traditional characters preserve older, more complex forms.

Both writing systems can represent the same language content and are used across multiple spoken varieties of Chinese.

Why This Matters for Accessibility and Media

Because Chinese involves:

• a non-alphabetic writing system,
• multiple spoken varieties,
• and region-specific character sets,

effective translation, captioning, and accessibility services must account for:

• the target audience’s spoken language,
• the appropriate character set, and
• cultural and contextual accuracy.

This is especially important for broadcast media, live events, education, and multilingual accessibility initiatives.

Final Thoughts

Chinese is not a single, monolithic language, but a rich linguistic ecosystem shaped by history, culture, and regional diversity. Its writing system plays a unique role in connecting speakers across dialects while presenting distinct challenges — and opportunities — for accessibility and communication.

Understanding these fundamentals is essential for anyone working with Chinese-language media in accessibility, translation, and captioning contexts.

Prior to translating your content, it’s important to know your audience. For further guidance on your Chinese translation, Chinese voice-over, or Chinese subtitling project, contact Aberdeen.

Have you stumbled upon a goldmine of budget-friendly or complimentary voice-over services at the foreign TV station broadcasting your program? When you reach out to your local voice dubbing provider to inquire about the costs of voice dubbing services, do you find yourself taken aback by the quotes you receive?

Well, don’t be, because it does not reflect the same two services.

Numerous evangelical television ministries have a global reach, often translating their programs through voice dubbing into the local languages. Typically, they bundle airtime and voice-over dubbing services into a comprehensive package, where the fees for voice-over are encompassed within a single rate. This setup can make voice dubbing appear as a seamless and cost-effective endeavor.

As the international viewership expands, these ministries might approach our team at Aberdeen for voice dubbing rates in a different language, only to experience a form of sticker shock. They might express, "Yet the network in Russia, Italy, or China handles this for us at a fraction of the cost! Why is your pricing considerably higher?"

Insight into Voice Dubbing Operations at TV Stations

In these instances, these TV stations might resort to using their in-house TV presenters to cut down on expenses, instead of meticulously selecting suitable voice talents. Frequently, the voice dubbing is executed without synchronization of lip movements, resembling a rapid assembly-line process with no preceding script translation. The resulting production often resembles real-time interpretation at a meeting rather than a meticulously crafted, post-production performance.

However, it's crucial to note that this isn't a universal practice, but rather a common occurrence based on our observations. Often, the ministries remain oblivious to this distinction or fail to recognize the significance of quality until they receive unfavorable feedback from their audience (which might not even reach the US-based client unless actively sought). Some dubbing efforts are so subpar that they render the content amusing to viewers.

Functioning of a Professional Voice-Over Dubbing Service

When you approach Aberdeen or any reputable voice-over dubbing facility to have your program dubbed in another language, a plethora of elements come into play to ensure a professional outcome.

Our services encompass, among others:

All the services integrated into our holistic post-production voice dubbing process guarantee an outcome characterized by integrity and excellence. There's simply no room for compromise when aiming for such quality.

Ministries: Your Next Steps

Should a voice dubbing price appear exceptionally enticing, it's likely too good to be true, potentially leaving you with results that fall short of your expectations and requirements.

If your TV program's voice dubbing is currently handled by a foreign TV station at a minimal cost, we strongly advise having the voice-over work evaluated by an impartial native third party.

There's a common question: "Why would I need to pay for professional translation services if I have access to Google Translate?" However, there are numerous compelling reasons why Google Translate cannot replace the expertise of a native human speaker.

To begin, it's essential to understand how Google Translate operates. It functions like a computer, akin to how a search engine conducts a web search. Instead of phrases, it primarily deals with individual words, lacking comprehension of syntax, style, or grammar. Google Translate essentially dissects your sentence into words and attempts to replace each word with its translated counterpart. The outcome is often peculiar, disjointed, and occasionally humorous. Google Translate encounters difficulties with proper names, units of measurement, currencies, and other technical equivalents. Some amusing examples include translating "I love Sweden" to "I love Canada." There's even a website that takes an English phrase, translates it into several languages using Google Translate, and then back into English, resulting in hilarious outcomes reminiscent of the childhood game "telephone." For instance, the famous quote "To be or not to be, that is the question" transforms into "Or rather, it is a problem."

That said, Google Translate can be a handy tool when you're traveling in a foreign country and need to find a restroom, hail a taxi, or locate a hotel. However, when it comes to professional translation services, nothing can replace the expertise of native-speaking professionals who understand the nuances and intricacies of language. They have the ability to preserve the true meaning of the original text, ensuring that nothing is "lost in translation."