Now Offering Accurate and Affordable AI-powered Captioning & Transcription

If providing access to the deaf and hard of hearing lacks incentive, will more YouTube views persuade you? YouTube creators today are forced to look for new and exciting ways to attract viewers. Meanwhile, it’s only getting harder to stand out in the ever-growing, over competitive, viral hungry, trend hopping, video-sharing ecosystem that is YouTube (see the video-host’s latest press release for an idea—the numbers are staggering, unsurprising, and deservedly proud—boasting that over 6 billion hours of YouTube is watched monthly).

Although intended for the deaf and hard of hearing community, captions are providing lesser-known secondary benefits to an unlikely recipient: YouTubers. Content creators are using captions, and they’re doing it for more hits. With rewarding incentives from YouTube, creators are reaping the benefits of “popularizing” their content by tapping into larger audiences—albeit, in a few unlikely places.

Read