Now Offering Accurate and Affordable AI-powered Captioning & Transcription

My grandfather is a soft-spoken former Marine and my father has carried on the tradition of both soft-spoken tendencies as well as military service. The one thing that isn’t soft, however, is the volume at which they watch television. Both will ratchet up the sound until it’s blaring through the entire house. This may seem like an annoying habit or one that’s inconsiderate, at best, but for them, it’s the only way to hear. Both suffer from hearing loss – hereditary as well as linked to their military service.

My father is 80% deaf and wears hearing aids in both ears to compensate. His audiologist has told him that by the time he reaches 50 years old he will be nearly 100% deaf. My grandfather, too, wears hearing aids but often forgets to put them in rendering them useless. The solution the family has found for my grandfather who loves baseball and true crime movies is closed captioning. He can now sit in the living room with the family bustling around him and follow the storyline of Law and Order or Tigers baseball game without missing a beat.

It’s an amazing thing to now work for a company that provides these services for people around the world. Having my family be affected by hearing loss makes me so much more appreciative of people like those on our team who strive to deliver 100% accurate captioning.

Written by Amber Kellogg

More and more Americans are depending and counting on closed-captions in their video entertainment.   As a program producer or television station program director, you’re probably aware of the regulations that require all programs to be closed-captioned.  Most of you probably dread the additional costs and coordination efforts it will take to deliver your programs with closed-captions.  As in life, you have a choice as to how to view your circumstances.  You’d most likely change your point of view if you spent the day in the shoes a deaf or hard-of-hearing person.  When Saddleback Church in Lake Forest California had VHS tapes closed-captioned for the first time, Rhonda, the leader of the deaf ministry had this to say:

“Praise God!  We won’t need to pay the cost of a signer and will be able to reach those that don’t know signing.  I can’t begin to explain the positive impact this will have on our group. It is going to grow by leaps and bounds. We’ll be able to deliver God’s word and teaching those people that previously have been ‘left-out’.”

No one wants to be “left-out” and by providing closed-captions, you’ll be giving these people a chance. Did you realize that very few of the 30 million Americans that are deaf or heard-of-hearing are Christians? They typically live in a lonely world that most Churches and Christian broadcasters have ignored?  This is fertile ground!  It’s time to turn on the closed-captioning!